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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Opportunity and feasibility study
 Černá, Kristýna ; Dvořák, Jiří (advisor) ; Syrovátka, Oldřich (referee)
The theme of this master´s thesis is a feasibility analysis of planned construction of an enviromentally friendly hotel in the Czech context on the example of Yves Rocher company. The reason for choosing this topic is my interest in the enviromental pro-tection and an effort to point out the advantages of implementing the principles of enviromentally aware into the company´s own strategy. The thesis focuses on the interests of potential clientele and the level of viability of the future accommodation facility with the goal of verifying whether there is realistically a chance of profitability of a project involving the construction of an enviromentally friendly hotel in the Czech enviroment. A complete analysis is carried out during the pre-stage to determine the above mentioned aspects and it´s main focus is an opportunity study and feasibility study. Public opinion data was gathered using a survey among 160 independent respondents. SLEPT analysis was used for a detailed analysis of the external environment of the enviromentally friendly hotel. It´s technical functionality allows detailed characterization of each segment including the impacts that any action in those given segments can have. These impacts can be a key indicator for establishing the required market stability. The SWOT analysis was used for the final summary of the gathered results. This summary was then implemented in the Logical Framework approach with the goal of final recapitulation of the project´s design.
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A possibilities of sustainable tourism in the area Děčín
 MAŠKOVÁ, Michaela
Diploma thesis describes the possibilities of sustainable tourism in the area Děčín. The basis for processing were the secondary information sources and the primary information sources obtained with the help of qualitative methods of gathering, questionnaire research. The goal is to appreciate the primary and the secondary potential of tourism development in the area Děčín and in terms of analysis propound the possibilities of sustainable tourism and delimitate preferences and equipments.
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